TerraSana acquires confectionery brand Candy Tree

TerraSana has acquired organic confectionery brand Candy Tree and now fully owns the company. TerraSana wants to strengthen and further support the unique value of Candy Tree – a brand that evokes nostalgic memories for many. This will preserve this iconic brand, which has been loved by young and old alike for more than 40 years.

The people behind Candy Tree will continue their passion. With the takeover, TerraSana secures both the future of the brand and its employees.

For customers, everything will remain as it is until 1 January, after which orders will go through TerraSana. Boudewijn van der Kroft, managing director of TerraSana: “From January, we want to strengthen Candy Tree step by step and ensure that the brand continues to meet the needs of consumers. This way the shelves will continue to be filled with the familiar candy that has been enjoyed in the organic food channel for over 40 years, while we offer Candy Tree a stable and sustainable future. Liquorice is an important category in our total range which we export to many countries and customers and are keen to develop further. With this acquisition, we can make this a more solid pillar in our assortment.”

Aad van Ammers, founder and owner of Candy Tree: “After all these years, I am happy to be able to offer the brand, the products and the people with whom I have worked passionately a future at TerraSana. Our partnership goes back over 30 years and with TerraSana’s sales force and network in Europe, this was a logical party for me to enter the acquisition talks with. I look forward to building on the future together and seeing the products in even more places in organic shops.”

According to TerraSana, this takeover is a positive step for both Candy Tree’s loyal fans and its employees. Together, we are building a new chapter for the brand, with pure enjoyment, innovation and sustainability as the key pillars.

Candy Tree was in it for the Barnhard family from an early age. 25 years ago with Annabelle, Belinda and Cees jr.

25 years later, family-owned TerraSana takes over the Candy Tree brand.